Mariza Dima (BSc Applied Mathematics, MSc Design and Digital media) is a digital designer with extensive experience in the design and production of Digital Media projects with main applications in the fields of Creative New Media and Human-Computer interaction. She is currently finishing her Doctoral research on design strategies for digital media that re-appropriate the embodied knowledge encountered in traditional animation techniques. Her combined Engineering and Design background provides her with a wide range of technical and theoretical skills in Prototyping, Design research and New Media production.

In Moving Targets, she seeks to further understand audience relationships in the emergent self-publishing and multi-platform markets by enabling direct audience engagement with new media through prototyping.

Angela Fernandez Orviz (Industrial Engineer and MDes Design Innovation) uses design techniques (problem finding and problem solving, user-centred and interaction design, visual communication.) in order to achieve innovation. She has specialized in what is now called co-creation. That co-creation has to different approaches:

1. Cross-functional teams management by the creation tools that enable interdisciplinary collaboration.
2. The use of users/customers input during the design & implementation processes, by both social research and the facilitation of workshops with focus groups.

Otherwise her engineering background gives her a good understanding of technical limitations and feasibility.

Nicola Searle (PhD Economics) is an economist specialising in Creative Industries and Intellectual Property. She is interested in understanding how the digital era influences business models and the role of co-creation and user-generated-content. Her applied economic analysis employs a combination of qualitative and quantitative research methods including econometric and statistical techniques. In Moving Targets, Nicola has a coordination role amongst the Knowledge Exchange Associates. She works with SMEs to better understand their business models and analyse data stemming from consumption and production of digital media. Nicola anticipates that Moving Targets will influence government policy in the creative industries and allow SMEs to further their businesses through business model development and engagement with audiences.